Alan Fleisig is a writer, musician, graphic designer and avid cyclist, not necessarily in that order. A native New Yorker, I have worked extensively in finance and the arts. I hope this blog will draw attention to both my personal and commercial writing.
Alan Fleisig has over 25 years’ experience as a copywriter, art director and graphic designer, helping companies, from the smallest start-ups to the world’s largest financial service firms, build and maintain their brands.
In recent years, as a consulting editor and designer at design matters inc!, Alan wrote and designed all the marketing materials for the first actively-managed exchange-traded fund (“ETF”) to raise more than $1 billion at its initial public offering, provided the writing and design services for the re-branding and re-launch of a private equity fund administration firm that resulted in that firm’s purchase for nearly $1 billion by a global investment bank, and provided the branding, positioning and voice for a start-up commercial bank as it grew from $8 million to $700 million in assets. Along the way, Alan has provided branding and marketing communications services to diverse companies, ranging from a cosmetics start-up featured on the QVC Network, to an Internet advertising services company recently purchased by Google.
Before his engagement with design matters, Alan was the Global Art Director of the Equity Research department at Morgan Stanley Dean Witter, and the Director of Corporate Communications at the Troy Corporation of Florham Park, New Jersey.
Alan completed two years in Yale University’s Ph.D. Program in American Studies, and holds a Bachelor of Arts in American Studies from Queens College of the City University of New York, where he won every college-wide writing award. A professional singer as a child, Alan plays violin with a number of “pro-am” orchestras and chamber ensembles, rides several thousand miles a year on his beloved racing bicycle, and volunteers with the Westchester-Putnam Bike Walk Alliance, the Snug Harbor Cultural Center and Botanical Garden, and the Ludlow Park Homeowners’ Association.
For amusement’s sake, here’s the story of Alan’s wedding, as told by Sports Illustrated.